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媒介融合已经成为媒体发展的一个新环境,如何在新媒体的环境中找准新疆伊犁电视台的发展方向是本次研究的重点所在。新疆伊犁电视台是伊犁州最具影响力的传播媒体,但是在媒介融合环境中依旧面临挑战,笔者结合自身工作经验,提出适合新疆伊犁电视台的发展策略。
Media fusion has become a new environment for media development. How to identify the development direction of Xinjiang Ili TV Station in the context of new media is the key point of this research. Xinjiang Ili Television is the most influential media in Ili Prefecture, but still faces challenges in the context of media convergence. Based on its own working experience, the author proposes a suitable development strategy for Xinjiang Ili Television Station.