科普期刊的联合经营之路

来源 :中国科技期刊研究 | 被引量 : 0次 | 上传用户:fangfei123456
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科普期刊发展的主要趋势包括规模发展趋势、广告国际化趋势、全彩色印刷趋势及数字化趋势等几方面,其关键是规模的发展,规模发展是其他发展趋势的前题和保障。更多的科普期刊社以及相关的社会团体、组织、机构等结成广泛的跨地区、跨行业的联合,分担成本,资源共享,加强管理,合理使用人才,扩大市场规模,真正提高与国内外大集团的综合竞争力,才是我们的出路。科普期刊的规模发展同样也离不开与国外的交流与合作,联合经营是我国科普期刊实现集团化经营的必由之路。 The main trends in the development of popular science journals include the trend of scale development, internationalization of advertising, full-color printing trends and digital trends. The key is the development of scale and the development of scale which are the foresaid and safeguard of other development trends. More Popular Science Periodicals and related social organizations, organizations and institutions form a wide range of cross-regional and cross-industry alliances to share costs, share resources, strengthen management, make rational use of qualified personnel, expand market size and truly enhance cooperation with domestic and foreign Comprehensive competitiveness of large groups, is our way out. The scale development of popular science journals also can not be separated from the exchange and cooperation with other countries. Joint management is the only way to realize the group management of science journals in our country.
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