乡村旅游是农村地区的新型替代性产业。充分利用农村地区的有利条件,合理布局和发展旅游业,开发符合城市居民需求的乡村旅游产品,是发展乡村旅游的根本目的和要求。本文对武汉乡村旅游需求的实地调查表明,城市居民对乡村氛围特别青睐,对旅游地的卫生条件高度关注,他们在距离居住地50千米-300千米范围内的乡村地区出游意愿最强烈。这些结果对乡村旅游的健康发展具有现实的指导意义。 Rural tourism is a new alternative industry in rural areas. Making full use of the favorable conditions in rural areas, rationally distributing and developing tourism, and developing rural tourism products that meet the needs of urban residents are the fundamental purposes and requirements for the development of rural tourism. In this paper, a field survey of rural tourism needs in Wuhan shows that urban residents are particularly favored by the rural atmosphere and are highly concerned about the sanitation conditions of tourist destinations. They are most willing to travel in rural areas within 50 km to 300 km from their place of residence. These results have a realistic guiding significance to the healthy development of rural tourism.