“中国式大片”作为新的电影现象和实践运作,是中国电影体制转轨和走向市场化运作机制的标志。作为一个过渡性的概念和尚在探索有待定型的新电影类别,“中国式大片”是伴随着全球化进程,由一系列内外部动因所促成的。虽然目前存在种种不足和缺憾,但“中国式大片”以市场化运作机制为主导的产业化发展路向,则代表着中国电影发展的未来趋势。“中国式大片”在大银幕叙事和市场份额占有上的优势和特色表明,营造娱乐才可能实现教化,赢得票房才会产生社会影响。“大片叙事”既是当今影院电影的魅力所在,也是全球化时代中国电影叙事的本土策略。因此,辩证地看待电影叙事的市场与艺术、娱乐与教化、经济效益和社会效益的内在关系,在艺术视野的开拓、文化意蕴的积淀和观众心理情怀的把握上下工夫,中国大片才可能真正成长壮大起来。 As a new movie phenomenon and practice operation, “Chinese-style blockbuster” is a sign of the transition of the Chinese film system and its marketization operation mechanism. As a transitional concept monk is exploring a new movie genre to be finalized, “Chinese-style movies” are accompanied by a series of internal and external motives accompanied by the process of globalization. Although there are all kinds of shortcomings and shortcomings at present, the direction of industrialization dominated by the market-oriented operation mechanism of “Chinese-style blockbusters” represents the future trend of Chinese film development. “Chinese style blockbuster ” in the big screen narrative and market share of the advantages and characteristics show that to create entertaining can achieve enlightenment, won the box office will have a social impact. “Large-scale narrative ” is not only the charm of today’s cinema movie, but also the local strategy of Chinese film narrative in the era of globalization. Therefore, the dialectical view of the inner relationship between the narrative market and the art, entertainment and enlightenment, economic benefits and social benefits of the film narrative, the development of artistic vision, the accumulation of cultural implication and the audience’s psychological feelings to make efforts, the Chinese film can really grow Grow up.