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通过对明孝陵景区的调查,本文论述了明孝陵成为世界遗产后的一系列营销手段的变化,包括产品、价格、促销和渠道策略,并提出了一些对提高明孝陵销售的建议。
Through the investigation of Ming Xiaoling scenic spot, this paper discusses the changes of a series of marketing methods after Ming Xiaoling became a world heritage, including product, price, promotion and channel strategy, and puts forward some suggestions to improve the sales of Ming Xiaolingtu.