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本文以文化研究的视野和方法,讨论畅销书作家安妮宝贝的书写特点,以及近年来关于其人其作的接受反应。安妮宝贝的书写表现出对商品及品牌秩序的绝对性依赖,这也恰是当代小资文学/文化最突出的特质之一。在小资文学受众身上,我们能看到这一文化特质的鲜明投影。在20世纪90年代以来的中国社会,所谓“小资”群体,主要是一个依据消费品味界定出来的人群,商品消费体系再生产过程中无尽的品牌升级和产品更新换代,在“小资”消费者身上不断制造出新的欲望并加深着消费群体内部的等级差别。这种根植于社会经济关系的躁动和分化状况,是造成当代都市个人主体性危机的很重要的一部分原因。
This article discusses the writing characteristics of best-selling author Annie Babe in the field of vision and methods of cultural studies, and his response in recent years to his own work. Anne Baby’s writing shows an absolute dependence on the order of goods and the brand, which is precisely one of the most prominent features of contemporary petty bourgeois literature / culture. In the petty-bourgeois literature audience, we can see a vivid projection of this cultural trait. In the Chinese society since the 1990s, the so-called “Petty Bourgeoisie” group is mainly a group of people defined by the taste of consumer goods. Endless brand upgrading and product replacement in the process of reproduction of the commodity consumption system are carried out in the “Petty Bourgeoisie” Consumers constantly create new desires and deepen the hierarchical differences within consumer groups. This agitation and differentiation, rooted in the socio-economic relations, is an important part of the reason for the individual subjective crisis in contemporary urban areas.