1.引言符号学是当代文化研究的一个重要学科,它从形式研究出发,探研形式问题中的文化向度和意识形态因素。符号学是许多学科(包括语言学、逻辑学、修辞学、文化人类学等)在当代汇合的结果,因此本质上是一种跨学科研究。诗学(即文艺学)是符号学的一个重要源头,许多符号学家是重要的文学理论 1. Introduction Semiotics is an important discipline in the study of contemporary culture. Starting from formal studies, semiotics explores the cultural and ideological factors in formal problems. Semiotics is the result of contemporary convergence of many disciplines (including linguistics, logic, rhetoric, cultural anthropology, etc.) and is therefore essentially an interdisciplinary research. Poetics (ie literature and art) is an important source of semiotics and many semiotics are important literary theories