本文试图从领土观念出发,把握不同文化中民众的认知心理,从而寻求在领土问题上的对外传播技巧。本文采用比较分析的方法,从历史和宗教的角度出发,通过研究丹麦民众对格陵兰岛的态度,了解丹麦民众领土观念的大致情况,并将它与中国民众领土观念相对比,找寻二者在领土观念上的认知差别,并由此提出有关领土问题的对外传播技巧的建议,以求能够更好地争取国际舆论。本文认为,鉴于属于欧美文化的丹麦民众的认知特点,中国在论述涉及领土问题及领土归属的合理性原因上,应弱化历史背景和血缘因素,而更多强调该领土上居住民众个人意志与国家观点的一致,即维护统一。 This article attempts to grasp the cognitive psychology of the people in different cultures from the perspective of the territory so as to seek the overseas communication skills on the territorial issues. This article uses the method of comparative analysis to study the Danish people’s attitudes towards Greenland from a historical and religious point of view and to understand the general situation of the Danish people’s territorial conception. Compare it with the Chinese people’s territorial conception and look for the two in the territory Concept of cognitive differences, and thus proposed on the territorial issues of external communication skills advice, in order to be able to better fight for international public opinion. This article argues that in view of the cognitive characteristics of the Danish people who belong to the European and American cultures, China should weaken the historical background and the bloodline in its discussion of the rationality of territorial issues and territorial ownership, and emphasize more on the individual wills of the inhabitants in the Territory National point of view that the unity of maintenance.