分析了新形势下中国科普期刊的特点及优势、面临的危机与挑战,针对实际情况论述了科普期刊要发展应采取的几种战略选择。 The characteristics and advantages of Chinese popular science journals in the new situation and the crises and challenges they face are analyzed. According to the actual situation, several strategic choices that should be taken during the development of science journals are expounded.