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实行产寿险互动式发展,是保险集团生存的需要、发展的需要、服务和谐社会的需要,可以进一步发挥规模优势和协同效应,实现又好又快做大做强的发展目标。实行产寿险互动式发展,必须解决认识定位、机构管理、政策配套、利益驱动、合作冲突、内耗、关联交易风险等问题。要实现产寿险良性互动,必须加强产寿险互动的组织领导,加强产寿险互动的机制建设,加强产品开发工作,加强运营保障等平台建设,加强产寿险互动营销模式的创新。
The implementation of the interactive development of production and life insurance is the need of the insurance group for survival, the need of development and the need of serving a harmonious society. It can further exert the advantage of scale and synergy to realize the development goal of soundness, fastness and strength. The implementation of interactive development of life and production, we must solve the problems of cognition and positioning, institutional management, policy support, interest-driven, cooperation and conflict, internal friction, related party transactions and other issues. In order to realize the benign interaction of production and life insurance, it is necessary to strengthen the organization and leadership of production and life insurance interaction, strengthen the mechanism of production and life insurance interaction, strengthen product development, strengthen the operation support platform and strengthen the innovation of production and life insurance interactive marketing mode.