煤炭市场步入了低迷时期,对煤炭企业市场营销提出了新的挑战。本文就煤炭市场的主要特点、现阶段煤炭企业做好市场营销工作的重要性、低迷时期的煤炭企业做好市场营销工作的途径三个方面进行探讨分析。 Coal market has entered a downturn, the marketing of coal companies put forward new challenges. This article discusses the main features of the coal market, the importance of doing a good job of marketing work in the current stage, and the ways for the coal enterprises in the downturn to do a good job of marketing work.