Bluxury is the form of tourism that combines business and luxury tourism,it occurs when a business tourist adds leisure luxury time to a work-related trip.Rooted on the push-pull travel motivation framework the present study displays which and to what extend socio-psychological factors,destination attributes and constraints influence the decision to extend a business trip in order to involve in bluxury tourism.The novel and nonlinear fuzzy-sets qualitative comparative analysis（fsQCA）method is adopted to highlight the possible paths that lead to the bluxury behavior.A total of 213 completed questionnaires have been collected,by mean of an online survey,among an audience of potential bluxury travellers.Findings suggest that seven main configurations produce the bluxury behavior outcome.Physical factors,seeking/exploration and intangible factors are the most relevant motivators and necessary conditions for the bluxury practice,while the presence of colleague or the impossibility to involve guest the main inhibitor.The study provides valuable contribution to academic research in three main ways:produces theoretical knowledge on the largely unexplored bluxury segment,implements a novel and nonlinear method,and provides advancement to travel motivation and luxury tourism literatures.The study findings have notable implication for practitioners,especially DMOs and luxury tourism industry actors that aim to attract and target the bluxury market.The paper comprises six main sections:introduction,literature review,methodology,results,discussion and conclusion.