动画产业是一个具有庞大利润和巨大发展潜力的产业,其中,动画衍生品是动画产业的终端,也是利润空间最大的部分。目前,我国还是动画产品的输入国,在动画衍生品方面与国外相比有较大差距。本文通过分析中外动画衍生品的差别,借鉴外国的成功经验,为中国动画衍生品的发展提出一些建议。 Animation industry is a huge profit and tremendous potential for development of the industry, of which animation derivatives is the terminal of the animation industry, but also the largest part of profit margins. At present, our country is still a importing country of animation products, and there is a big gap in the field of animation derivatives from abroad. By analyzing the differences between Chinese and foreign animation derivatives and drawing lessons from the successful experiences of other countries, this paper puts forward some suggestions for the development of Chinese animation derivatives.