现代社会中人们的购买行为往往都受到了品牌的影响,而形成品牌的产品也能够更加的得到消费者们的青睐。而新媒体虽然在近年来得到了快速的发展,不但在品牌的传播方面依旧有着一定的局限性。而针对这种局限性的电视媒体品牌传播却刚刚能够有效的弥补品牌在新媒体传播过程中的不足之处。 In modern society, the purchase behavior of people is often affected by the brand, while the formation of brand products can also be more consumers get the favor. Although the new media has achieved rapid development in recent years, it still has some limitations in terms of brand communication. The limitations of the television media brand communication has just been able to effectively make up for the brand in the new media communication process in the deficiencies.