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综艺电影的出现是数字视频技术发展的产物,目前热度虽减,不可能再创造票房神话,但综艺电影不会销声匿迹。本文结合中国电影产业发展,探究媒介融合、粉丝文化背景下,“小荧幕”转向“大银幕”的具体策略:做大IP,通盘考虑并充分利用明星效应,按商业故事片的标准操作等。
The emergence of variety movies is a product of the development of digital video technology, although the current heat reduction, it is impossible to create box-office myth, but variety movies will not disappear. This paper, combined with the development of China’s film industry, explores the specific strategy of “small screen” to “big screen” in the context of media convergence and fan culture: IP should be taken into consideration and the full effect of star should be taken into account. According to the commercial feature film Standard operation.