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休闲文化是中国旅游市场发展的一个重要方向,在我国休闲产业不断发展的背景下,旅游者的行为在不断发展的文化环境下也受到潜移默化的影响。在校大学生因为其文化水平、心理特征、偏好的等影响,使其旅游行为特征与一般大众旅游者行为特征有一定的差异。分析大学生市场的现状以及发展对策。
Leisure culture is an important direction for the development of China’s tourism market. Under the background of continuous development of China’s leisure industry, tourists’ behavior is under the influence of subtle influence under the constantly developing cultural environment. College students because of their cultural level, psychological characteristics, preferences and other effects, so that the characteristics of their travel behavior and general public tourists behavior characteristics are some differences. Analysis of the status of college students market and development strategies.