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面对西方国家经营了几百年的文化和话语霸权,中国文化走出去如何营造良好的国际舆论环境是亟待解决的问题。孔子学院创办十三年以来,经过不懈努力,凭借良好口碑在国际舆论场上树立了一定的正面形象,但同时也遭遇不同程度的负面舆论,特别是中方的主要外宣话语被西方媒体曲解利用,导致在舆论争夺战中缺乏力度,因而,我国对外传播要对话语体系进行系统性设计,规避西方话语陷阱,全面提升对外传播精细化水平。
Facing the cultural and discourse supremacy that western countries have been operating for hundreds of years, how to create a good international public opinion environment for Chinese culture going abroad is an urgent issue to be solved. Since the founding of the Confucius Institute for thirteen years, with unremitting efforts and with a good reputation, the Confucius Institute has set a certain positive image in the international public opinion field. However, it has also encountered varying degrees of negative public opinion at the same time. In particular, the major propaganda words of the Chinese side are misunderstood and exploited by the Western media , Resulting in a lack of strength in the battle for public opinion. Therefore, our country’s external communication needs to systematically design the discourse system, evade the discourse of western discourse and comprehensively enhance the level of elaboration of foreign communications.