论文部分内容阅读
在繁冗而激烈的市场竞争中,名牌、进口、高价格似乎是消费者考量优质产品的标准。但是,在某一天消费者突然意识到,所谓的高品质产品,竟然也充满了谎言,厂商和代理商正在编织一个产品“豪门身世”的美丽童话。不知道厂商和代理商是否意识到,在这个童话里他们最终不仅得不到美好结局,而且将丢失更多的信任与忠诚。近日,央视《每周质量报告》节目披露,达芬奇公司的天价家具,并不像他们宣称的那样100%意大利生产,所用的原料也不是名贵的实木白杨荆棘根。而后,上海市工商局也初步认定达芬奇家居存在涉嫌虚假宣传、部分产品不合格、多数产品不标注产地和材质3宗罪。该消息一经传出,即刻引起了大家对各行业贴牌销
In the fierce and fierce market competition, brand name, import, high prices seem to be consumers consider the standard of quality products. However, one day, consumers suddenly realize that the so-called high-quality products, even full of lies, manufacturers and agents are weaving a product “wealthy life experience,” the beautiful fairy tale. Do not know manufacturers and agents are aware that in this fairy tale they eventually not only get no better results, but also lose more trust and loyalty. Recently, CCTV “weekly quality report” program revealed that Leonardo da Vinci’s high-priced furniture, not as they claimed 100% of Italy’s production, the raw materials used are not precious cashmere thorns root. Later, the Shanghai Administration for Industry and Commerce also initially found Da Vinci suspected of false advertising at home, some of the products failed, most of the products do not mark the origin and material 3 crimes. Once the news came out, immediately caused everyone to OEM sales of various industries