近30多年来,在有意或者无意之间,在自觉或者自卫之间,我们在把中国元素用进创意、用进广告、用进市场营销的过程中,其实一直在做两个维度,一个是中国元素涉入市场领域的广度,这个广度不断从线到面到体;另一个是中国元素涉入市场或生活的深度,这个深度从最早的形到意到神。这两个维度并驾齐驱,只有不断执行它,才能在前进中寻找进步的力量。最早中国元素的运用在于形。形 In the past 30 years, consciously or unconsciously, consciously or self-defeating, we have been doing two dimensions in using Chinese elements for creativity, advertising, and marketing. One is Chinese elements involved in the breadth of the field of the market, this breadth from the line to the surface to the body; the other is the depth of the Chinese elements involved in the market or life, this depth from the earliest form to God. Both dimensions go hand in hand, and only by constantly implementing it can we search for progress in progress. The earliest use of Chinese elements is shape. shape