2009年,新中国迎来60华诞,整个传媒业也在经历金融危机的严峻考验后,实现了稳定的发展。但伴随着传媒体制改革的深入和新媒体的冲击,传统媒体要找寻新的出路,而对于新媒体来说,盈利模式仍在探索中。推进文化体制改革,加强从业人员管理,是媒介规制 In 2009, when New China ushered in the 60th birthday, the entire media industry also experienced steady development after undergoing the severe test of the financial crisis. However, with the deepening of reform of the media system and the impact of new media, traditional media should find a new way out. For the new media, the profit model is still under exploration. To promote the reform of the cultural system and to strengthen the management of employees is the medium of regulation