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本文以2001年诺贝尔经济学奖获奖者之一美国经济学家阿克洛夫提出的“柠檬”原理为出发点,对电子商务市场中的“柠檬”问题进行了分析和透视,并探讨了在电子商务市场上解决“柠檬”问题的途径。
Based on the “Lemon” principle put forward by American economist Akerlof, one of the winners of the 2001 Nobel Prize in Economics, this paper analyzes and looks into the “lemon” problem in e-commerce market, Ways to Solve the “Lemon” Problem in E - commerce Market.