随着互联网的快速发展,传统的服装行业在“互联网+”这个经营模式下不断壮大,社交网络的兴起为这个行业注入了活力。社交网络能够为服装品牌市场的定位提供更确切的数据,更有利于服装品牌的长远发展。本文主要介绍了服装品牌市场定位中社交网络的应用以及应用媒体的转变。 With the rapid development of the Internet, the traditional apparel industry has grown under the mode of “Internet + ” and the rise of social networks has injected vitality into the industry. Social networking can provide more accurate data for the positioning of the apparel brand market, more conducive to the long-term development of apparel brands. This article mainly introduces the application of social network in apparel brand market positioning and the change of application media.