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网络媒体的品牌经营,关键是要创建品牌栏目,没有栏目的品牌也就没有网络媒体的品牌,要做到人无我有、人有我新、人新我优才能取胜于其它网络媒体。我国省级政府门户站是我国各省对外的窗口,门户网站这个品牌建设的好坏直接关乎该省的外在形象。由于我国目前公民的政治参与意识还不强,因此对省级政府门户网站的关注度明显不高,在这种情况下,构建良好的网站品牌是我国省级政府门户网站迫切需要。本文将以中国部分省市县级政府门户网站为例来探讨政府门户网站品牌的建构和维护。
Network media brand management, the key is to create a brand section, there is no column of the brand also no network media brand, I have to do without people, I have new, new people I can win the superiority of other online media. The provincial government gateway station in our country is a window to the outside of our country’s provinces. The construction of this brand portal is directly related to the external image of the province. Due to the fact that our citizens are not aware of their political participation at present, their attention to provincial government portals is obviously not high. Under these circumstances, building a good website brand is an urgent need of our provincial government portal. This article will explore the construction and maintenance of government portals brands by taking the example of county-level government portals in some provinces and cities in China.