经济新常态背景下,我国制造业的转型发展面临巨大压力与发展机遇。故而国家提出了“中国制造”品质革命,从而满足消费者的升级需求。鉴于企业家是影响消费者感知“中国制造”的重要因素,因此拥有较高心理能力、认知能力、职能能力和社交能力的企业家,能够利用良好的自身形象及具有广阔的社会网络,获取市场机会、整合营销资源,并且在品牌创建发展中运用其较高的战略领导能力,从而促进消费者对“中国制造”的正面感知。 Under the new economic normal background, the transformation and development of China’s manufacturing industry are under tremendous pressure and opportunities for development. Therefore, the country put forward the “Made in China ” quality revolution, so as to meet the upgrading needs of consumers. Since entrepreneurs are important factors that influence consumer perception, “Made in China”, entrepreneurs with higher psychological, cognitive, functional and social skills can make good use of their own image and have a broad social network , Gain market opportunities, integrate marketing resources, and apply their higher strategic leadership in brand creation and development to promote consumers’ positive perception of “Made in China”.