论文部分内容阅读
大众传播学理论最关注的就是对传播手段、效果的研究分析。军队思想政治教育从本质上说是一种特殊的传播活动,借鉴大众传播学的相关理论成果,可以丰富军队思想政治教育的手段,拓展教育的视野和范围,增强教育的效果。
Mass communication theory is the most concerned about the means of communication, the effect of research and analysis. The ideological and political education in the army is essentially a special kind of communication activity. Drawing lessons from the relevant theoretical achievements in mass media, it can enrich the means of ideological and political education in the military, broaden the horizons and scope of education, and enhance the effectiveness of education.