在当前媒体竞争加剧的环境下,电视媒体要做到在有限的时空里最大限度地满足各层次电视观众要求,在获得高收视率的同时实现高到达率,节目编排的作用是不言而喻的。在实践中,央视科教频道积极应对市场竞争,利用专业频道的独特资源,不断激发出新的编排理念,全面推进频道的品牌建设。 In the current environment of intensified media competition, it is self-evident that the television media should meet the requirements of television viewers at all levels to a maximum extent in a limited space and time, and achieve a high audience rating while achieving a high audience rating. of. In practice, CCTV science and education channel actively respond to market competition, using the unique resources of professional channels, constantly inspire new layout concept, and comprehensively promote the brand building of the channel.