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伴随大数据时代的来临,对我国体育产业发展带来了一定的影响。大数据技术在为体育产业带来创造体育价值、推动协同创新、提升科技程度等发展机遇的同时,也构成了数据存储难、信息安全风险大、人才紧缺等威胁。因此,本文基于大数据时代的特点,分析了大数据时代背景下体育产业的发展机遇和挑战,并从数据存储、信息分析、信息安全、人才培养四方面给出了一系列发展对策,为推动我国体育产业的持续发展奠定基础。
With the advent of the big data era, it has brought a certain impact on the development of China’s sports industry. Big data technology poses great potential for data storage, information security risks and shortage of talent, while bringing about opportunities for the sports industry to create sports value, promote collaborative innovation and improve technological level. Therefore, based on the characteristics of the big data age, this paper analyzes the opportunities and challenges of the development of the sports industry in the era of the big data, and gives a series of development countermeasures from the aspects of data storage, information analysis, information security and personnel training, The sustainable development of China’s sports industry lays the foundation.