“自媒体”是舶来品,更是国内特有的概念。之所以大量出现,一是传统媒体内的内容生产者未得到合理回报;二是在新技术环境下他们缺乏施展才能的空间。“自媒体”可能意味着传统媒体人才的流失。 “From the media ” is exotic, it is the concept of the country. The reason why there is a large number of occurrences is that the content producers in the traditional media do not get a reasonable return and the other is that they lack the space to display their talents under the new technological environment. “From the media ” may mean the loss of traditional media talent.