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当前,广大群众民主意识不断增强,要求落实知情权、话语权、监督权的热情高涨,新闻舆论的作用越来越重要。但与此同时,部分干部受固有思维、传统经验、知识素养等方面的限制,与各类媒体打交道的能力还不够强,因对媒体“说错话”而使工作陷入被动的现象还时有发生。对此,党的十七届四中全会作出决定,要求领导干部增强新形势下“应急管理、舆论引导、新兴媒体运用”等方面的能力。笔者认为,领导干部要提升舆论引导力,必须解放思想,更新思维,把握舆论规律,提高应对媒体的能力。
At present, the mass democratic awareness is constantly increasing, and the enthusiasm for implementing the right to information, the right to speak and the supervisory power is on the rise. The role of the media is more and more important. However, at the same time, some cadres are limited in their ability to deal with all kinds of media due to limitations of inherent thinking, traditional experience, knowledge and literacy, etc., and their work is in a passive situation due to the media’s “misunderstanding” happens sometimes. In response, the Fourth Plenary Session of the 17th CPC Central Committee decided that leading cadres should strengthen their capabilities in areas such as “emergency management, public opinion guidance and the use of emerging media” under the new situation. The author believes that leading cadres to enhance the guidance of public opinion, we must emancipate the mind, update thinking, grasp the law of public opinion, improve the ability to deal with the media.