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2010年《11度青春系列》电影之老男孩在优酷网上近8898万次超高人气点播显示了新媒体原创短片的生存环境正在悄然地发生变化,笔者通过对新媒体原创短片的定义、流行的原因的研究揭示出新媒体原创短片在传播方面的意义。
2010, “11 degrees Youth Series” movie of the old boy in Youku online nearly 88.98 million ultra-popular popular on-demand shows the new media original video clips of the living environment is quietly changing, the author of the definition of new media by the original video, popular The research on the causes reveals the significance of the new media original video in the aspect of communication.