体育旅游已经逐渐成为人们旅游活动的重要选择之一,但是在当前体育旅游发展过程中广泛存在着管理与规划结合不足、体育旅游服务质量较差等问题,影响了体育旅游的长远发展。为推进体育旅游产业的科学发展必须要针对当前问题,加快体育旅游管理与规划工作,促进二者的有效结合,同时突出地方特色;加快体育旅游市场开发,不断推出新的体育旅游产品;加大体育旅游宣传力度,借助全民健身的“东风”促进体育旅游的持续健康有序发展。 Sports tourism has gradually become one of the important choices for people’s tourism activities. However, in the current development of sports tourism, there are many problems such as the combination of management and planning and the poor quality of sports tourism service, which affects the long-term development of sports tourism. In order to promote the scientific development of the sports tourism industry, we must speed up the management and planning of sports tourism and promote the effective combination of the two with a view to solving the current problems. Meanwhile, we should speed up the development of the sports tourism market and introduce new sports tourism products. Sports tourism promotion efforts, with the national fitness “Dongfeng ” to promote the sustained and healthy development of sports tourism.