企业文化落地,最关键的是企业核心价值观被员工认同并自觉践行,最后成为员工的习惯。所以,核心价值观的传播是企业文化落地深植的重要路径和必不可少的环节。为此,本文依据企业文化结构四个层次(精神文化、制度文化、行为文化和物质文化)设计了包钢核心价值观传播路径。精神文化层面的传播路径设计1、以内部媒体为载体的传播路径企业内部媒体是进行企业文化核心价值观传播的极为重要的载体,也是企业经常使用的传播路径。包钢拥有丰富的内部媒体资源,但是存在偏重于 The most important thing is that the core values ​​of the enterprise are recognized and consciously practiced by employees and finally become the habit of employees. Therefore, the dissemination of core values ​​is an important path and an indispensable part of the enterprise culture. For this reason, this article designs the transmission path of core values ​​of Baotou Iron and Steel Co., Ltd. according to the four levels (spiritual culture, institutional culture, behavior culture and material culture) of the corporate culture structure. Spiritual and cultural dimensions of the transmission path design 1, the internal media as the carrier of the transmission path Internal media is the core value of corporate culture to disseminate an extremely important carrier, but also often used by enterprises to the transmission path. Baotou Steel has a wealth of internal media resources, but there is emphasis on