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在推销产品过程中,善于寻找卖点的确能起到非常好的效果。所谓卖点,应该是有别与其它同类产品的独特之处,是区别于其它同类产品的优势所在,这些优势才能形成自己的卖点。而眼下很多厂家、经销商为寻找卖点故意夸大产品功能,甚至把人家的产品所具有的卖点生搬硬套到自己的产品上面,或不惜造假借人家的卖点推销自己的劣质产品,结果给农民带来损失。
In the process of selling products, good at selling really can play a very good effect. The so-called selling point, there should be different from other similar products, is different from the advantages of other similar products where these advantages can form their own selling point. At present, many manufacturers and distributors deliberately exaggerate the functions of products in search of selling points, even selling their products to their own products or selling their inferior products at the selling points of others, resulting in losses to farmers .