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现在国家正在大力发展数字媒体传播产业,相关技术会逐渐与电脑软件相结合,虽然企业形象宣传片的发展越来越依赖软件技术的发展,软件技术在发展中也有严格的理论指导和科学依据,但是对于用在企业形象宣传片研发上的理论和标准这片区域几乎还是空白,这样必然导致企业宣传片的发展进步出现大的漏洞和工作缺陷。因此分析文案撰写与分镜头脚本制作,对企业宣传片具有重要意义。
Now that the country is making great efforts to develop the digital media broadcasting industry, relevant technologies will gradually be integrated with computer software. Although the development of corporate image videos depends more and more on the development of software technology, there are also strict theoretical guidance and scientific evidences in the development of software technology. However, the area and the theories and standards used in the research and development of corporate image promo are almost blank, which inevitably leads to the development of corporate videos showing big loopholes and work defects. Therefore, the analysis of copywriting and subtitle scripting, corporate videos are of great significance.