论文部分内容阅读
随着当代社会的进步,汽车逐渐成为当代中国人主要的交通工具,基于环境的广播音乐也成为现代人获取信息和娱乐的主要方式之一,也是广播生存和发展的重要平台。而广播音乐编排是广播得到有效传播,节目提升收听率和社会影响力的重要因素,因此,根据驾乘人员的需求,结合不同时段播受众情绪和生活状态的变化,精准的播放符合受众需求的不同类型音乐,做好车载环境的音乐节目编排,不仅更有利于服务听众,也有利于提升电台与基于移动互联网络平台的竞争力,从而保持自身的优势和发展。
With the progress of contemporary society, automobiles have gradually become the main means of transport for contemporary Chinese. Broadcasting environment-based music has also become one of the main ways for modern people to access information and entertainment. It is also an important platform for the survival and development of broadcasting. However, radio music orchestration is an important factor in effectively transmitting broadcasts and enhancing the listening rate and social influence of the programs. Therefore, according to the needs of occupants and the changes of audience sentiment and living conditions at different time intervals, Different types of music, good car environment music programming, not only more conducive to serving the audience, but also help to enhance the competitiveness of radio and mobile Internet platforms, so as to maintain its own advantages and development.