随着科学技术的不断发展,越来越多的科技媒体和材料被运用到广告设计中,这就需要广告设计者充分发挥自己的创新型思维,设计出独具特色而又立意深刻的广告作品。本文对平面广告设计中的创新型思维进行了研究。 With the continuous development of science and technology, more and more science and technology media and materials are applied to advertisement design, which requires that advertisement designers give full play to their innovative thinking and design unique and profound advertising works . This paper studies the creative thinking in the design of print ads.