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所谓形象权,是指自然人对自己的人格要素的商业价值所拥有的权利,它是一种财产权,可以继承和转让。迄今为止,美国已有25个州通过州立法保护这种权利,美国联邦最高法院也通过判例承认了这项权利。现在美国大部分学者认为形象权属于知识产权。“在法律如何保护名人的人格标识的商业性使用的理论与实践领域,
The so-called right of image refers to the rights of natural persons to the commercial value of their own personality elements. It is a property right that can be inherited and transferred. To date, 25 states in the United States have protected this right through state legislation, and the Supreme Court of the United States has also admitted that right through its jurisprudence. Most scholars in the United States now believe that the right of ownership belongs to intellectual property. ”In the field of theory and practice of how the law protects the celebrity’s personality identity for commercial use,