旅游文学是基于旅游活动而生发的文学形式,历来旅游名胜之地都与文学有着天然而深刻的联系。旅游文学有利于提高旅游地知名度、吸引客源,因而被视为市场营销的有效手段之一,对其研究必要而迫切。该文从其概念、内容体系、特征的分析入手,探讨了旅游文学及其与旅游市场营销的关系。 Tourism literature is based on literary forms of tourism activities and has always had a natural and profound relationship with literature. Tourism literature is beneficial to improve the popularity of tourist attractions and attract tourists, so it is regarded as one of the effective means of marketing, which is necessary and urgent to its research. Starting with the analysis of its concept, content system and features, this article discusses the relationship between tourism literature and tourism marketing.