随着互联网社交化的加深,整个社会的关注度大量向泛娱乐化的方向上蒙眼狂奔。在这个时代,明星偶像就是意识的入口,如果说70后和80后习惯接受文字信息载体的话,90后和00后已经进化为以视频作为主要的信息接收载体了。而这种只看视频,只顾娱乐的生活方式,就决定了品牌广告的影视植入方式,替代了传统营销而逐渐成为了一种屡试不爽的手段。如今,这种不为大众所熟悉的幽暗规则已经成型。在当下号称“娱乐至死”的年代, With the deepening of the socialization of the Internet, the attention of the entire community is largely blindfolded in the direction of pan-entertainment. In this era, celebrity idol is the entrance to consciousness. If 70s and 80s are used to accepting text information carriers, 90s and 00s have evolved to use video as the main information receiving carrier. This kind of lifestyle that just watches video and entertainment only determines the film and television implants of the brand advertisement instead of the traditional marketing and has gradually become a time-tested means. Now, this dark rule that is not familiar to the public has come into shape. In the present age known as “entertainment to death ” era,