安防行业是欣欣向荣的朝阳产业,每年都有一大批有志做销售的青年才俊加入这个行业。然而,在残酷的市场竞争中,只有少数一部分销售人员能在行业立足,获得丰厚的回报。如何提高自己的销售业绩,如何做一名合格的安防推销员……一连串的问题,引人深思。令人尴尬的现实菲利普.科特勒在其名著《营销管理》中引用一项调查结果:27%的销售人员创造了52%的销售额。影响销售人员业绩高低的因素很多,如市场潜力大小、企业对市场的资源投入、市场的成熟度、产品寿命周期、竞争对手等。但实践证 Security industry is a thriving sunrise industry, each year a large number of young people who want to do sales to join the industry. However, in the brutal competition in the market, only a small number of sales staff can gain a foothold in the industry and get huge rewards. How to improve their sales performance, how to be a qualified security salesman ...... A series of questions, thought-provoking. Embarrassing Reality Philip Kotler cites a survey in his book “Marketing Management”: 27% of salespeople have created 52% of sales. Affect the level of sales performance many factors, such as the size of the market potential, business investment in the market resources, market maturity, product life cycle, competitors and so on. But practice certificate