“搭便车”行为是缺乏创建自身品牌优势能力的体现,差异化战略有助于建立企业的长期竞争优势。要尽可能发掘消费者的实在需求,建立能与顾客产生共鸣的差异点,同时进行有效的传播,这些都是差异化战略成功的重要环节。 “Free-riding” behavior is the lack of ability to create their own brand identity, differentiation strategy helps to establish the long-term competitive advantage of enterprises. To explore the real needs of consumers as much as possible to establish the differences that resonate with customers, while effective communication, these are the important part of the success of differentiation strategy.