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受基因理论的启示,品牌识别设计应该以品牌基因为主导进行设计概念、设计方法、设计管理的变革。品牌基因在品牌识别设计中起到把握品牌识别的准确性、整体性和一致性的作用,通过Limitless品牌识别设计案例实施的分析对国内企业打造自主品牌具有重要现实意义。
Inspired by genetic theory, brand identity design should take brand gene as the leading factor in the design concept, design method and design management change. Brand Gene plays a role in grasping the accuracy, integrity and consistency of brand identity in brand identity design. The analysis of the implementation of the Limitless brand identity design case is of great practical significance for domestic enterprises to build their own brands.