更正性广告通过增加违法成本而迫使经营者主动纠正虚假广告,利用市场机制实现违法者的自主纠偏。该处罚手段的运用,既保护了社会公共利益,又形成了对传统的行政处罚的漏洞的弥补。我国现行的更正性广告制度尚需作出进一步完善,需要进一步规范该项处罚的适用条件、范围与程序,使其更加有效地规制虚假广告。 Correctional advertisements force operators to correct false advertisements by increasing illegal costs, and use market mechanisms to realize the independent correction of offenders. The use of the punishment means not only protects the social public interest but also makes up for the loopholes in the traditional administrative punishment. The current system of correctional advertising in our country still needs to be further perfected. We need to further regulate the conditions, scope and procedures for the punishment so that it can more effectively regulate false advertising.