在DT时代下,数据营销将变得更加智能,丰富的数据让原本模糊的消费者形象变得栩栩如生;消费者的洞察也因为更多维度数据的存在而变得全面;人群的精准为广告投放奠定基础;大数据也使商业决策决策更加智能。与此同时,品牌对广告的效果衡量也更加理性与多元化,由传统的品牌推广需求到销售的变 In the DT era, data marketing will become more intelligent, rich data to make the original vague consumer image lifelike; consumer insights are also more comprehensive because of the existence of more dimensional data; crowd precision for advertising Lay the groundwork; big data also makes business decision-making smarter. At the same time, the effect of brand on advertising is also more rational and diversified, from the traditional brand promotion needs to sales changes