一般认为,公益广告的非盈利性和观念性是其与商业广告相比而显示出的特征;但是,公益广告不可缺少的还有其情感性和形象性。因此,公益广告所体现的审美特征较其它信息传播方式更为丰富,更为鲜明,也更符合人们的审美心理。公益广告的亲和美是公益广告基本的审美特征。所谓亲和美,就是指公益广告传播的 It is generally believed that the nonprofit and conceptual nature of PSAs are characteristic of their comparison with commercial advertisements. However, public service ads are also indispensable for their emotional and pictorial characteristics. Therefore, the aesthetic characteristics embodied in public service advertisements are richer, more distinct and more in line with people’s aesthetic psychology than other modes of information dissemination. Public service ads pro-beauty is the basic aesthetic characteristics of public service ads. The so-called pro-beauty, refers to the spread of public service ads