在市场竞争如此激烈的今天,商品的营销渠道日益多样化。营销的方式也越来越多,以其推动现代企业在注重以人为本的知识经济时代来开辟市场,培养高度忠诚的顾客群,建立稳定的利润来源,并借此提高市场占有率和企业竞争力。本文从人性化营销的角度进行了简单的分析。 In the fierce competition in the market today, the marketing channels for goods are increasingly diversified. Marketing methods are also more and more, with which to promote modern enterprises in the people-oriented knowledge economy era to open up the market, cultivate a highly loyal customer base, establish a stable source of profits, and thereby increase market share and competitiveness of enterprises. This article from the perspective of human marketing for a simple analysis.