小米论坛在短短四年时间里,拥有注册用户2000万户,总发帖量超过两亿条。其中,操作系统MIUI就收集到上亿个用户反馈帖,帖子打印出来的纸张可绕地球一圈。两亿条用户反馈帖,是不是大数据呢?当然是,都是客户意见和建议的真实表达,都是需求和问题的直接陈述,是含金量极高的大数据,是许多手机厂商艳羡的大数据。被冠以“小米口碑营销内部手册”的《参与感》对大数据只字未提,笔者也未搜索到雷军在公开场合讲述小米模式时提及大数据,但这不表明雷军不重视大数据,作为全国人大代表,他2014年的提案就是《关于加快实施大数据国家战略的建议》。笔者以为,小米是目 Millet Forum in just four years, has 20 million registered users, the total posting volume of more than 200 million. Among them, the operating system MIUI collected hundreds of millions of user feedback posts, posts printed out of paper around the globe. 200 million user feedback posts, is not big data? Of course, are the true expression of customer comments and suggestions are the direct statements of needs and problems is a very large amount of big data, many mobile phone manufacturers envy big data. The “sense of participation” crowned with “millet word of mouth marketing internal manual ” did not mention the big data, the author did not search to Lei Jun in public about millet mode mentioned big data, but this does not indicate that Lei Jun does not pay attention Big data. As a NPC deputy, his 2014 proposal is “a proposal on accelerating the implementation of the national strategy for big data.” I think, millet is the head