西乡茶叶市场营销策略探析

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近年来,西乡茶叶产业进入了快速发展阶段,已成为农业支柱产业。在2012年底广西召开的中国茶叶学会团体会员会议上,被评为第三届“中国名茶之乡”。西乡县为国家贫困县,茶叶产业腾飞对县域经济发展具有十分重要的现实意义。2012年,西乡县茶园面积达27万亩。其中,有8万亩茶园通过无公害、绿色食品、有机茶认证;有投产茶园14.5万亩,分布在全县18个乡镇、211个行政村,有5万多农户种植茶叶,茶叶一、西乡县茶叶产业状况 In recent years, Xixiang tea industry has entered a rapid development stage, has become the pillar industries of agriculture. At the end of 2012 in Guangxi China Tea Association group members meeting, was named the third “China famous tea town ”. Xixiang County as a national poverty-stricken counties, the tea industry take-off has very important practical significance for the development of county economy. In 2012, Xixiang tea garden area of ​​27 mu. Among them, 80000 acres of tea gardens through pollution-free, green food, organic tea certification; Have put into operation 145000 acres of tea gardens, distributed in 18 townships throughout the county, 211 administrative villages, more than 50,000 farmers planted tea, tea, west Xiangxian tea industry status
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