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新的历史时期,高校传媒的发展既有繁荣发展的特征,也有管理分散,舆论引导难度加大的隐忧。高校传媒管理机构和工作者应当牢牢掌握媒介话语权,以社会主义核心价值体系引领高校传媒舆论导向,建立协调一致、齐抓共管的高校传媒管理格局。在繁荣高校传媒的进程中,促进高校改革发展和实现教学育人目标。
In the new historical period, the development of media in colleges and universities not only has the characteristics of prosperity and development, but also has the problems of decentralized management and increased difficulty in guiding public opinion. University media management agencies and workers should firmly grasp the media discourse, use the socialist core value system to lead the orientation of media in higher education, and establish a coherent and coordinated media management structure for higher education institutions. In the process of prospering college media, we should promote the reform and development of colleges and universities and realize the goal of teaching and education.