基于认知心理学中人类信息加工模型,从信息加工视角分析创业风险信息识别模式,提出创业风险信息识别过程包括信息感知和信息辨识两个阶段。进一步论述创业过程中风险信息传输通道(社会网络)和风险信息识别主体(创业者)特质的作用,揭示其本质就是信息感知和信息辨识的过程,并构建风险信息传输通道(社会网络)、风险信息接受主体(创业者)和风险信息识别行为(创业风险识别)三要素的分析框架。在以信息加工过程为主线的基础上,揭示出创业成功或失败的内在原因,进一步丰富完善创业风险管理理论和拓展信息加工理论的应用范畴。 Based on the model of human information processing in cognitive psychology, this paper analyzes the pattern of identification of entrepreneurial risk information from the perspective of information processing, and proposes that the process of information recognition of entrepreneurial risk includes two stages: information perception and information identification. Further elaborates the role of risk information transmission corridor (social network) and risk information identification main body (entrepreneur) trait in the course of entrepreneurship, and reveals its essence is the process of information perception and information identification, and establishes risk information transmission channel (social network), risk Information Acceptance Entity (Entrepreneurship) and Risk Information Recognition Behavior (Entrepreneurial Risk Recognition) three elements of the analytical framework. Based on the information processing process as the main line, we reveal the inherent causes of success or failure of entrepreneurship and further enrich and perfect the application of risk management theory and information processing theory.